Lenskart : Get your Eyeglasses/sunglasses
Lenskart
Today in this thread I am going to give a detailed review on Lenskart app. Lenskart app is an eye-wear app which aims to change people’s mindset and get them to accept online stores as an alternative way of purchasing. This app has been pretty successful in the same and have already taken the next step with an omnichannel approach by including online, Brick & mortar shops and home visits by an optometrist on motorbikes. Lenskart claims to get around 50 percent of their business from their online stores. So lets find more about this app in this thread.
Lenskart is full of options, no doubt about that. From cat-eye shaped glasses, sunglasses to the type of lenses required i.e. bifocal to anti-glare, the way they have presented their vast catalog is direct and user-friendly.
🌟Steps to use it
➤Sign In flow
Lenskart do not keep a direct sign-in option for a guest user, instead, have kept it as a 2 step process. Also they have added the name “specsy”(instead of guest) with a “view account” option to confuse the first time user even more.Also as it’s a guest account so my orders, my addresses tab, and other user-specific tabs will show as empty.
🌟 Product Purchase flow🌟
Following is the product purchase flow currently present in the Lenskart app:
➤Search for a product.
➤Select the product to see further detai
➤Click Buy Now for ADD_TO_CART action and select power/non-power lense
➤If the user has power, select the package by comparing from the feature chart give
➤If you want to add power, allowed to do that only after the purchase. (Be ready to get hit by a full page of Q&A filled with texts)n.s.lsh texts)
✨ Alert box with T&C for power details:
For the 3rd step, the user should be presented with an alert box to notify that the power can be added later with a T&C link and a read more link. If the user requires more info, they can happily click on the T&C link, after clicking on which they can get the desired jargon.
🌟Integrate steps into a single page:
User should be redirected to a single page where the lenses type, package, and power should be selected as a 3 step process. Not changing the order of steps as we are assuming that the power selection after payment completion is a business call.
